Brief

Swarvski asked Reach to launch the ‘Jawaher range’ a new initiative celebrating and empowering Arabian women who like to wear personalized Abayas designed by the UAE top fashion designers.

Our Winning Strategy & Execution

Reach organised a range of successful, targeted events in London, reaching affluent HNWI Arab couture customers in London and those who travel from then Gulf to London. The events were a complete sucess with sales orders far exceeding the stock on offer.
We created an integrated campaign focused mainly on Media, PR and sponsorships within the target industries. The media plan included inserts in the indusries most established/relevant magazines.

Results

Tickets of the event were sold out far in advance.
The whole Jawaher collection showcased during the night sold out.
Swarovski achieved glowing feedback from everyone who attended the event.