TASKS

Create an integrated marketing campaign that appeals to South Asians and then expand to other immigrant populations in the UK

RESULTS

Created and launched an integrated marketing campaign
Designed and developed a responsive website
Generated high traffic and lead to the website with 3,200,000 impressions volume
Reached 277,000 people through radio ads
Press advertising reached 98,000 readers
13 pieces of PR coverage and interviews on radio stations reached a further 200,000 readers